One Heartland is Finalist for StoneArch’s RedEye Rebrand

One Heartland is excited to announce that it has been named a finalist for the 2016 StoneArch RedEye Rebrand. Daily voting runs from Monday, March 28th to Monday, April 4th at The RedEye Rebrand, valued at approximately $150,000, would allow One Heartland to better tell the story of camp and bring attention to the change we create in the lives of young people:

What It Is

The StoneArch RedEye Rebrand is an annual all-nighter with a purpose. For 24 hours, StoneArch dedicates its talent and resources to a local nonprofit it believes in. It’s an exercise in collaboration, compassion and creativity – fueled by caffeine. The impact lasts well beyond the 24 hours, and results in a well-positioned and prepared nonprofit and one engaged, invigorated agency. This year’s RedEye Rebrand will take place on April 14th.

What It Involves

For 24 hours business as usual is put on hold as the entire agency – creatives, strategists, writers, designers, account executives, production artists, developers, video producers, motion media editors, photographers and project managers – are fully dedicated to this annual pro bono marathon.

“We’re excited to be one of the finalists for StoneArch’s RedEye Rebrand,” said One Heartland Executive Director Patrick Kindler. “Amazing things happen at camp, but we’re not able to tell that story as effectively as we could. We want to make sure that our campers’ stories are heard and that those in need of a welcoming community know that we are there for them. StoneArch’s help would be invaluable to us, and we hope you will support us for the RedEye Rebrand!”

How You Can Help

  • Vote every day from March 28th to April 4th  here.
  • Share your support for One Heartland on social media using the hashtag #redeyerebrand
  • Watch One Heartland’s RedEye Rebrand video here.
  • Learn more about RedEye Rebrand with their 2016 video here.
  • Follow StoneArch on social media for RedEye updates:

About One Heartland:

One Heartland runs several camp programs for youth affected by serious illness or socially isolating conditions. Communities served include youth affected by HIV/AIDS, youth who identify as LGBT, youth facing homelessness, and youth working to achieve a healthier lifestyle. Camps focus on building a positive community and provide a safe and stigma-free place for its participants to express their true identities. Camp activities include canoeing, fishing, arts and crafts, scavenger hunts and talent shows. Education sessions on topics relevant to the communities served are also provided. Learn more at